Regardless of the value of your distribution network, it is essential to keep in touch with the most important end-customers of your company. This is not always easy. Distributors do not like suppliers to have too close a relationship with what they consider to be their customers. Nevertheless knowing these end-customers and sharing information can improve your performance in the market substantially. By bringing customers together, specifically in a B2B-market, they can exchange contacts and experiences and in this way form a very important network around you. The London Marketing Office has significant experience in establishing business clubs where ‘partners in business’ can meet and become stronger together. The aim of the PIB-club is to create loyalty and growth in your business with these key customers.
